Following on from the article on market research, this text gives an example of the kind of survey that could be taken the gather information from your customer. This information can be used when formulating your e-marketing strategies to make sure they are focused.

Before undertaking any marketing activities, in this case E-Marketing, you need to step back a bit and find out who your customers are and what they would like from you and also find out what your competitors are doing. The only way to do this is through market research.