A mini site is a website by which companies offer information about one specific product or product group often used as part of a SEO campaign or web marketing mix.

Using a mini site you could create a few pages that specialise in a specific product or brand. This could be a new product line or one that needs to promote.

To be done right, SEO needs to be planned carefully and be methodical. Often companies will apply educated guesswork in the absence of real data. All though the answers may seem like common sense often what you perceive differs widely from the truth.

Analysis is the key and analytics of some sort needs to be available to all staff involved in this aspect of work.

SEO isn't rocket science and the majority of the information you need can be found throughout the web. However, I keep getting asked "What is search engine optimisation?" or "What are the SEO tricks?". I decided to write these guitdelines and as broad outline of the SEO techniques involved.