I've been talking today with a company about expanding its use of social networking. They are a Newcastle based music retailer who are interested in creating an online community where customers, their staff and the makers of their products can get together and talk about music, review products, get technical support, hear about events, etc, building a relationship between themselves and their customers. At the end of the day they want to maintain and build their business but the way they want to do this is to by improving their customer experience and put something back into the local music scene.

It has been pointed out to you the need to make more use of your social networking sites and the reasons for doing so whether they be for SEO (Search Engine Optimisation) reasons or a general part of your e-marketing strategies. The sticking point to making this worthwhile and effective though is building a decent sized friend/follower base.